HD Touchsmart

TH and HP collaborated to launch HP’s TouchSmart as the true hero of the holidays, while driving social conversation around the brand’s technology innovation. TH’s in-house projection media team produced and helped create a 4D animated projection that took over the entire facade of New York City’s iconic Maritime Hotel. This disruptive moment captivated passersby in New York’s premiere Meatpacking District and was impossible to miss. Digital technical production involved several crews situated on the rooftops of multiple buildings surrounding the hotel, projecting the animated 4D creative, showcasing the brand and product in a bold, large-scale, unique and innovative way.