T.J.MAXX THE GAME OF #MAXXIMIZING

TH partnered with T.J. Maxx for a coast-to-coast experience to bring to life their new retail philosophy, Maxximizing! Six pop-up pods were activated in high-traffic NYC and LA locations such as Union Square, Flatiron, Grand Central Station, Hollywood & Highland, Abbot Kinney Boulevard, and the Santa Monica Pier. This multi-day and city interactive game proved to shoppers that they can get more for their money than they ever imagined by Maxximizing their lifestyle at T.J. Maxx. TH fabricated the pod structures and accent cubes for each location along with supplemental branding and mini games. Participants were invited to snap, guess, and win the contents of the pod by visiting it in real life or on instagram, snapping a picture and guessing how much they thought it was all worth.