TH Productions partnered with Oxygen Network to create The Face Challenge mall tour promoting for the new television show, Oxygen’s The Face. Kicked off at the NBC Experience Store, the six week tour traveled across the country encouraging customers to enter the YouTube video content for a chance to win a photo shoot with the world renowned photographer Nigel Barker in NYC. This user-generated video contest and on the ground activation brought “The Face” to life encouraging consumers to channel their inner supermodel and engage in the network’s newest modeling series.
9 activation days
7 markets
2,200 photo participants
400 social media shares
260,750 visual impressions