With ingenuity, innovation and the Dyson spirit in mind, TH partnered with Dyson to create the Supersonic Lab, an interactive pop-up tour traveling to nine cities across the country giving beauty mavens the opportunity to experience the Dyson Supersonic hair dryer first hand. Through one-on-one dry styling services, advice from the brand’s experts and interactive demos, participants were given the chance to truly see what 4 years, 103 Dyson engineers, trichologists and stylists created given their extensive research and study of the science of hair. After receiving a complimentary service, guests were invited to snap a photo in our MirMir social photo booth and purchase the product via an on-site shop.

9 markets
12 activation days
1,179 total number of services
9,419 product trials
4,858,225 visual impressions
127,716 social impressions