To show a natural connection between products within the P&G beauty line—Oil of Olay, Venus, CoverGirl, Pantene and Vidal Sassoon—TH facilitated the Style United Color Tour, a mobile pop-up salon traveling to 23 key retailers across the country and the P&G headquarters. The 10’ x 10’ custom-built salons welcomed in guests to receive mini manicures, hand massages, makeup consultations and dry styling courtesy of on-site stylists. Participants’ new looks were captured at an on-site photo booth and shared across their social media channels using a dedicated hashtag. As a takeaway, each attendee received a custom tote filled with P&G products and a branded Jones Soda.

24 activation days
44,290 in-store impressions
15,310 Jones Sodas distributed
860,000 on-the-road impressions
11,000 samples distributed