To publicize the launch of Wendy’s new Strawberry Fields Chicken Salad, TH partnered with Ketchum to create the ultimate summer picnic event, welcoming in press and media to the garden-lined rooftop of 620 Loft & Garden in New York for an evening of food, fun and fashion. In true picnic style, guests had the opportunity to participate in vintage lawn games, create their own summer bracelets and enjoy the brand’s new salad while sipping on Wendy’s Strawberry Lemonade. As a digital extension, attendees were encouraged to snap a pic of themselves using the hashtag #NewSaladCollection for a chance to win a Wendy’s-branded bicycle. Molly Sims served as the evening’s host, showcasing her very own Polyvore fashion board, pinned with the hottest fashion trends in line with the salad’s playful summer color palette.

1 activation day
65 attendees