TH partnered with SEPHORA to build excitement and engagement around the opening of their new Times Square Store in New York City—the largest SEPHORA location in the United States. Guests of all ages had a blast, letting their inner child glide down two custom slides into a massive ball pit. For easy sharing on social, boomerangs were automatically created each time. To add even more photo fun, TH created four larger-than-life props that celebrated New York City and the Sephora brand. The sheer size of the activation and its Time Square location drew in tons of passersby and gave them multiple opportunities to play, take photos and enjoy themselves. With the new Sephora store in close proximity, the activation created awareness and interest and drove traffic directly to the store.