TH partnered with SEPHORA to build excitement and engagement around the opening of their new Times Square Store in New York City—the largest SEPHORA location in the United States. Guests were invited to play on the Sephora Slide in the middle of Times Square complete with an instantly shareable boomerang to capture the fun. Additionally, TH produced four life-size SEPHORA branded props for additional, uniquely New York photo opportunities. With the new SEPHORA store in close proximity to the activations, awareness and interest drove immediate traffic directly in-store.