Young Living Scents of Self

To showcase Young Living’s line of essential oils as a mode of affecting one’s mood, similar to the way one approaches fashion, TH designed and produced a three-day multi-room installation that welcomed in influencers, press and media during New York City’s Fashion Week. Each of the four rooms or “looks” was inspired by an emotional property of one of the featured oils and designed to evoke a specific mood or call-to-action, taking guests on a sensorial journey of sight, sound, touch, taste and scent. Specific rooms included Take a Breather (Lavender), Be Bold (Citrus), Own Your Story (Floral) and Let Go (Peppermint). The Young Living Scents of Self experience generated over one billion earned media and social impressions.