To build awareness, increase consumer engagement
and drive holiday sales, TH produced a “Better, Faster, Funner” pop-up shop, operating as the QuirkShop for Quirky.com. 
Located in NYC’s busy SoHo neighborhood, the 8’ x 20’ custom built structure included full branding on the exterior with intricate product displays, a
Quirky-Quirkier spin wheel to distribute prizes and a hands-on demo space on the interior, welcoming in the likes of Padma Lakshmi of Top Chef, Megan Hilty of NBC’s Smash and everyday SoHo shoppers.

3 activation days
4,600 attendees
3,800 gift cards distributed
464,298 visual impressions