TH partnered with Plated to create the ultimate cross-country tour by way of a retrofitted 1970s Airstream trailer. The interior was completely customized as a modern home kitchen with a pop-out stage and back hatch to allow for sponsor sampling. At each stop along the nine-city route, attendees were welcomed in to the event space to take a journey through the brand’s core pillars—Source, Curate, Deliver—while participating in a series of programmed activities and cooking demonstrations being offered throughout the day. The goal? To bring Plated’s mission of helping people discover new ingredients, recipes and techniques to life—helping people to cook more and live better.
17 activation days
9 markets
97,340,318 press/media impressions
13,400,000 social media impressions
16,064 unique engagements
3,200,728 visual impressions