DRIFT REBA

TH created a huge moment with an impossible to miss, fully interactive experience situated in the main hallway of the REBA conference. Attendees discovered Drift’s 100% green and instantaneous energy offerings through a playful, interactive, large-scale LED wall installation. Using their bodies they were able to control an animated electron representing wind, solar or hydro clean energy sources. By moving around or through a tablet interface guests could affect the electron and watch as it reacted with intense, dynamic particle effects. TH leveraged metadata to bring green energy sources to life so guests could understand and follow the journey of the electron throughout the day, in real time, while they were having fun.