To build awareness of and drive attendance to IKEA’s new Tampa retail store, TH designed and constructed five 10’ bottles, which were cleverly placed along St. Petersburg’s Pier as if they had washed up on shore, housing staged IKEA furniture. The campaign was supported by the distribution of mini IKEA-branded bottles by on-site brand ambassadors and a sweepstakes found inside each premium. The unique “Message in a Bottle” installations were live for four days, drawing attention from Tampa residents as well as local and national media outlets.

4 activation days
6,000 mini bottles distributed
7,000+ total interactions
100,000 visual impressions