Converse Made By You

TH partnered with Converse to produce the brand’s “Made by You” exhibition, part of a global campaign celebrating the Chuck Taylor as the only shoe defined by its wearer. To do this, an integrated physical and virtual event was created, animating portraits collected from around the world and featuring intricate personal designs from everyday Chuck wearers, as well as celebrity pairs from the likes of Andy Warhol, Patti Smith and Ron English. Consumers were physically immersed in the Chuck portraits within an installation of 15 custom light boxes. The journey digitally continued with a 360-degree virtual reality experience inviting consumers to figuratively step into the shoes of these unique Chuck lovers’ lives.
6 activation days
8,705 unique engagements
1,598,568 visual impressions