MAC Cosmetics Interactive Master Class

For the first ever virtual interactive makeup tutorial experience for the MAC Cosmetics Pro community, TH developers created a web-based live video experience that offered interactivity and participation beyond IG/FB Live. Hundreds of guests joined the livestream from over 26 states and were able to not only watch the demonstration of new products and insider techniques, but also ask the host questions live and take interactive surveys to keep them engaged—providing valuable insights for the brand. This event delivered an experience where 80% of attendees stayed on for the entire 45 minute duration, and 73% said they would join again.