TH partnered with Fifteen Minutes PR and Eddie Bauer to celebrate the grand opening of the new Eddie Bauer store on NYC’s 5th Avenue, executing a series of events in four high-traffic Manhattan areas. Across various downtown locations, the activation featured an array of interactive touch points for consumers to engage with, including a spin-and-win wheel, distributing an array of high end travel gear to go out and ‘Live Your Adventure’.

Additionally a prop enthused photo booth full of travel gear got consumers to share via social media while local performing artists, renowned food trucks and a sweepstakes for a trip to The Alps all gave on-brand touch points to welcome Eddie Bauer to New York City.
4 activation days
116,000+ visual impressions
7,200+ total interactions
240,000+ on-the-road impressions
17,116,286+ total reach
59,586+ social reach