TH Productions teamed up with Ketchum to produce Young Living Essential Oils’ 2016 holiday shop, The Lavender Room NYC. Located at Fifth Avenue between 16th and 17th Streets, The Lavender Room offered pedestrians an opportunity to escape the New York City cold on December 6th + 7th by spending a relaxing moment in our custom built lavender installation, featuring a 10’ x 10’ room enveloped in live lavender and florals. Upon exiting The Lavender Room, guests entered the 15’ custom pop-up shop that showcased select Young Living products to sample and purchase at a discounted holiday price.
2 activation days
2,130 direct event interactions
269 Lavender Room guests
150 products sold
366,429 visual impressions