Extending Keds’ print campaign and its support of women’s rights issues, TH wrapped a vending truck in the brand’s creative and handed out complimentary shoes to lucky attendees for one day in New York City in celebration of Women’s Equality Day. The day itself commemorates the passing of the 19th Amendment on August 26, 1920, when women in the United States were lawfully granted the right to vote. Throughout the day, Keds brand ambassadors spread the message: “Today is Women’s Equality Day. What about tomorrow?” while participants lined up outside the truck to receive their free pair of Keds. Recipients were encouraged to share a picture of themselves using #LadiesFirst and #WomensEqualityDay on Twitter and Instagram, extending the campaign’s reach via social media.
1 activation day
1,745 shoe distributed
119,915 visual impressions