Working with Edelman Los Angeles, TH produced a two day immersive experience that transformed Schenley Plaza in Pittsburgh, PA into a Sunkist inspired citrus grove, complete with authentic sights, sounds and smells of California. Custom Sunkist citrus scents were available to smell while in line for a fully immersive virtual reality experience that took attendees for a journey through California. After, attendees could take a photo in front of a flower wall to upload with the hashtag #SunkistGrove and make their way to a beautiful citrus display to taste and take home one of their favorite Sunkist fruits. Citrus infused water and featured savory and sweet bites from special guest chef Justin Severino were served.
2 activation days
2,212 attendees
3,357 citrus distributed
3,000 sweets / savory bites distributed
60 gallons of flavored water sampled