TH teamed up with Lush Fresh Handmade Cosmetics to produce a one-of-a-kind #LushInThePark interactive experience for new and loyal consumers alike, designing and installing a pop-up structure in Millennium Park just steps away from the iconic Cloud Gate sculpture, a.k.a. “The Bean,” in Chicago. The brand’s behind-the-scenes chemists, a.k.a. Compounders, were brought to the forefront, showcasing live product-making demonstrations while answering consumer questions. Upon entering, guests were welcomed through oversized living walls leading them into the space filled with the fresh ingredients used in Lush products—from citrus fruits to plants to grains. All who visited Lush in the Park received both travel and full-sized product samples, including Lush’s Catastrophe Face Mask, Ocean Salt Scrub, Yuzu and Cocoa Shower Cream and more.

3 activation days
150 attendees per hour
123,000+ Facebook impressions
2,916,245 live stream views
45,000 visual impressions
10,000 YouTube hits