LG House of LG Signature

TH partnered with LG to create an immersive experience that highlighted the advanced technology and sleek design of LG Signature products at the forefront of art culture, Art Basel Miami. At The House of LG Signature, four visual artists brought consumers on an artistic journey by taking inspiration from key elements of the LG Signature product line – OLED television, Air Purifier, Refrigerator, and Washer/Dryer– to create impactful pieces in their specific mediums. The culmination of the activation was a product showroom where guests could see the products and core features first-hand. Programming included a Mixology class and “Unlock Your Box” giveaway promotion.
1,800+ visitors
3 activation days