IBM x Watson Hidden Portraits

To demonstrate the power of Watson Artificial Intelligence, we partnered with Ogilvy and IBM to create a unique portrait experience of both historical figures and people in present day. The consumer journey included Watson asking guests a series of five questions, analyzing their voice patterns to create insights and then transforming their photo into a custom poster featuring IBM Watson emojis, displaying their true hidden characteristics. We powered the experience with a Watson AI powered app featuring the ability to uncover insights hidden in data.
10 activation days
2,722 total consumers
1,057 total portraits captured
312,975 visual impressions