IBM Hidden Figures

At CES, IBM sought to promote their involvement in the Hidden Figures film narrative through a multi-technology integrated experience. The installation took guests on an interactive journey where they could learn and discover the “hidden figures” through a combination of four different immersive moments. Hologram projections allowed guests to virtually meet the three main characters from the film. An AR experience, powered by an app, enabled attendees to explore and discover seven other hidden figures around the exhibit, stepping into the movie and learning more about the characters. Sound domes and video installations engaged guests with a sensory learning experience around the characters and their individual stories.

4 activation days
5,576 total interactions