TH Productions partnered with Maker’s Mark’s to conceptualize, fabricate and place an innovative out of home installation at high traffic locations in the brand’s key markets. The “Guitar Man,” a faux 20’ tall Maker’s Mark bottle playing a guitar with an accompanying busker-style hat for “tips,” was installed at 16 sports and music events at the American Airlines Center in Dallas, including a Coldplay concert and several Dallas Mavericks and Stars games luring the attentions of the passerby. The sculpture then moved on to a six-month tour of Nashville, visiting numerous local hot spots and festivals.

16 activation days
296,000 visual impressions