TH and Ruder Finn partnered with The Home Depot to execute Garden Parties across the country in promotion of the retailer’s in-store Garden Centers. To bring the four P’s of gardening to life—Plan, Prep, Plant and Party—attendees were invited to decorate terracotta pots using Spring-inspired stencils, plant mini herbs in their personalized pots with guidance from local Scotts Gardenieres and receive gardening tips from The Home Depot vendors, all while sampling delicious from-the-garden hors d’oeuvres. Participants were encouraged to share their experience via an on-site social photo op using the hashtag #SpringMadeSimple. The tour covered eight markets, including Seattle, Los Angeles, Phoenix, Dallas, Miami, Atlanta, Chicago and New York, driving traffic directly to the local The Home Depot store in each city.

8 activation days
3,000 total interactions
1,500 social uploads
2,500 totes distributed
385,000 visual impressions