E! Network Race to PCAs

For the 45th People’s Choice Awards, E! Wanted to create buzz, increase awareness and convert voters to viewers and ultimately E! fans. TH created a visually striking game experience where guests competed to win prizes. Modeled after the classic carnival horse race game but elevated with a modern E!-worthy aesthetic, the game boasted tune-in messaging and let consumers celebrate their voting power. Complete with an energetic host, prizes and cotton candy this interactive game experience drew attention over nine days in three different cities and was featured on the Today Show and at Youtube’s headquarters. A custom backdrop with built-in Snapchat integration gave guests a way to memorialize the event on social.