TH Productions collaborated with Warby Parker to bring a mobile interactive retail showroom to fans and new converts alike, setting up shop in both current and emerging markets across the country over the course of 65 weeks. Outfitted in a retro-style 31’ long school bus, the tour was designed to evoke feelings of an elementary school class trip. TH’s dedicated in-house team handled back-end research while in-market scouts negotiated prime placement for the vehicle in each city. At each stop, the brand set up shop, opening the school bus doors for guests to try on the brand’s iconic eyeglasses and sunglasses, showing off their new specs in an old school photo booth post-purchase.

17 markets
14 months on the road
20-40 transactions per day
25,000,000 visual impressions