Universal Music Carrie’s Winter Wonderland

We were tapped by Universal Music and Carrie Underwood to create a Winter Wonderland digital event in support of her My Gift holiday album launch and featuring unique content and experiences for her community. Carrieā€™s commitment to her fans and desire to connect with them really demonstrates the power of what virtual events deliver. We brought her My Gift album cover to life in this digital space and filled the event with exclusive messages, AR experiences, gamified giveaways and curated content from Carrie herself. We also developed a strategic traffic driving social campaign which Carrie launched on her channels, getting over 200K+ views and driving thousands to the event in its first few days.