Soap & Glory Call Of Fruity

TH teamed up with MML PR to design, produce, and execute an interactive launch event for Soap & Glory’s newest fragrance line, Call of Fruity.  We created a tropical paradise which highlighted the product ingredients and provided Instagrammable moments and gamification for influencers to enjoy. Soap & Glory ambassador + Fashion Influencer, Raven Gates, was on hand to kick off the event and chat with other invite only guests and sample the new products. To play off of the Call of Fruity name, laser tag was set up around the event to get people to further engage with the products.