TH partnered with SHAPE Magazine to produce the first pop-up fitness event for “Body Shop”, the magazine’s newest section. TH transformed Hudson Lofts into five separate workout studio spaces hosting twenty-six classes throughout the day. Attendees could socialize in the Corner Loft which promoted the theme of the Body Shop through additional elements: Eat Right Café, Lounge, Locker Room and Athleisure shop. After the classes, SHAPE fans could pick up a cold Michelob Ultra beer or healthy snack, pose in front of the Photo Booth, shop the latest fitness gear and freshen up in the Locker Room before heading to the Roof to test out some sunscreen. Class goers could pose for a photo on the Roof with SHAPE’s Tone It Up founders, as well as a chance to meet fitness and lifestyle icon Julianne Hough in the Athleisure Shop and hear motivational speaker Harley Pasternak’s give a nutrition panel.

1 activation day
20,000,000 social media imrpessions
26 workout classes
1,057 class attendees
1,400 gifts bags handed out