For the second year in a row, TH partnered with BET Networks for the BET Experience 2016 in Los Angeles, CA. Taking over the West Hall of the L.A. Convention Center over the course of the two-day event, TH designed and produced an interactive entrance, which included full stair wraps showcasing event creative and logos of all of the BET properties, branded charging kiosks, overhead signage and 160’ of oversized LED walls displaying brand content. Participants who snapped photos using #BETX could find their pics posted on social aggregation screens lining the center hallways of the venue. As a tribute to Prince, the walls were covered in purple rain drops at specific times throughout each day, and attendees were gifted purple swag bags branded with the BET Experience logo as a take-home.

2 activation days
10,000 wristbands distributed
3,659 tote bags distributed
165,000 visual impressions
251,794,156 social reach