BET Networks BET Experience

TH partnered with BET Networks to create a novel BET Experience in Los Angeles, CA. Introducing innovation beyond our previous year’s successful collaboration, we sought out to give attendees an immersive and engaging entry experience and set the stage for the tens of thousands of attendees for the weekend’s festivities. TH designed, developed and produced an interactive entrance including two 45' x 12' video walls lining the hallway leading into the experience where guests were invited to kick off their event journey with social posts using #BETX which were aggregated in real time and displayed for them to see their posts IRL as they walked through. This resulted in a social reach of 251,794,156 during the 3 day event.

2 activation days
10,000 wristbands distributed
3,659 tote bags distributed
165,000 visual impressions
251,794,156 social reach