Working in collaboration with design firm Partners & Spade, TH fabricated and produced an immersive pop-up shop for Harry’s, situated in NYC’s SoHo district. The space was transformed into a modern bathroom environment, where bathrobe-clad retail staff invited shoppers inside to trade in their old razors and shave products for Harry’s equivalents. The pop-up kicked off with a launch event, where press/media attendees were served bathtub gin cocktails, inspired by the brand’s face wash, and personal-sized Domino’s pizzas. A social photo booth captured attendees posing with oversized Harry’s razor props, and on-site embroiderers created individual custom robes as a premium takeaway for guests.
6 activation days
1 press/media event
176,872 visual impressions
515 trades in store