In 1969, IBM helped astronauts reach the moon. Partnering with Ogilvy and IBM, TH did the same for guests in celebration of the Apollo 11 moon landing’s 50th anniversary. To bring this milestone to life, we took over the Oculus in New York City and invited guests to step onto the IBM Moon Walk simulator to experience themselves as an astronaut on the lunar surface. Guests were also able to gather around the TV in four living room vignettes set in different decades to learn more about IBM’s role in the mission and how IBM continues to put smart to work.