The Macallan New Distillery + Edition No.4 Press Event

To promote Special Edition No.4 and tell the story of Macallan's new distillery in Scotland, TH delivered a bespoke invite-only event themed around the distillery's dynamic architecture. Guests crafted perfect cocktails, with whisky as the “foundation”, the glass as the “structure”, “form” incorporating mixers, and finally a “capstone” garnish of live microgreens grown on the bar. Along with the building blocks of their whiskey, the building blocks of Macallan the company came to life through interactive vignettes and an historic timeline. A large custom-built 4D experience whisked guests to Scotland for a virtual distillery tour. They had an amazing night and left understanding Macallan's rich history and vision for the future.